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Bin Chen
Art Director at Timbuk2
www.ymfy.com
bin.chen@gmail.com

Summary
Art director in the consumer products, advertising and web industries.
Excellent collaboration skills and comfortable with an iterative design process that includes accepting and managing feedback and constructive criticism.
A complete portfolio of web, print and advertising accomplishments can be viewed at http://www.ymfy.com
Experience

Art Director at Timbuk2
October 2009 – Present (2 years 10 months)
- Redesigned graphic standards for the brand across web, retail and end-consumer channels
- Designed and implemented a brand guidelines book to ensure graphical compliance
- Designed all new packaging systems for on-product retail packaging
- Managed overseas printer vendors to ensure timely delivery for seasonal launches
- Designed and managed seasonal product workbooks
- Managed and directed lifestyle video shoots for advertising and marketing
- Managed and directly contributed to lifestyle photography including seasonal lookbooks
- Built workflow for editing seasonal product videos with hands-on video production
- Responsible for designing print (retail POS, advertising campaigns and sales collateral)
- Creative direction on product collaborations that incorporates web media, blogs and PR
- Designed on-product graphics/prints (Product (RED) messenger, iPad sleeve and Anna tote)
- Built whatsinyourbag.com, a micro-site that showcases the things we carry on a daily basis
- Implemented migration from FTP asset depository to a Scene7 asset management system
- Designed automation scripts to handle product image load outputs

UX Designer at AdventureLink.com
June 2009 – October 2009 (5 months)
UX design and front-end work for the largest marketplace ever created for the adventure travel industry. Designed end-to-end user experience from the ground up. Designed and implemented UI for affiliate partner websites

Art Director at AMCI
February 2007 – May 2009 (2 years 4 months)
Responsible for identity, print, web and environmental design for leading automotive clients that include: Toyota, Volkswagen, Dodge, Smart and Toyota Prius.

Art Director at NAS McCann Worldgroup
January 2006 – November 2006 (11 months)
Art director on various healthcare industry and recruitment companies. Creative direction and design on projects ranging from commercial print ads to sales collateral for both print and web.

Jr. Art Director at Arsenal Creative
September 2004 – January 2006 (1 year 5 months)
Worked as a jr. art director for small to medium clients, providing assistance on creative concepts and development of print production mechanicals.

Languages
English, Chinese

Skills & Expertise
InDesign, Illustrator, Photoshop, Final Cut Pro, HTML + CSS, Advertising, User Experience, User Interface Design, Front-end Marketing, Branding & Identity, Start-ups, Corporate Identity, Corporate Branding, Creative Direction, Photography, Social Media

Education
The University of Texas at Austin
B.S., Advertising (Texas Creative sequence), 2001 – 2005